Bedsure introduces a newly structured five-line portfolio, while Breescape expands its cooling expertise to all-season sleep solutions.
NEW YORK, Sept. 17, 2026 /PRNewswire/ — Shinebed International presented new product lines and innovations from Bedsure, Breescape and Lesure during New York Market Week 2026 at its Fifth Avenue showroom, September 14-18.
The showcase reflects Shinebed’s growing focus on distinct consumer needs. New offerings span everyday comfort, naturally sourced materials, targeted sleep solutions, design-led bedding and pet comfort.
“At Shinebed, we see comfort as something that continues to evolve with the way people live,” said Helen Wu, Founder. “Market Week gives us an opportunity to show how our brands bring different perspectives to those needs, while collectively reflecting a broader vision for the future of home and everyday comfort.”
Bedsure Introduces a Five-Line Product Strategy
At Market Week, Bedsure introduced an upgraded product strategy that brings greater clarity to its growing portfolio. Building on the brand’s enduring promise, Get Cozy, the new strategy organizes its products into five distinct and complementary lines, each responding to different consumer needs and preferences.
The portfolio includes PureWoven™ for naturally sourced materials; Collections for personal style at home; Solutions for specific sleep needs; Essentials for lasting everyday comfort; and Comfy Pet for everyday pet comfort.
Together, the five lines give consumers a clearer way to find the comfort that best fits their needs. Featured products included:
- Bedsure PureWoven™ Organic Cotton Sheet Set: Made from 100% OEKO-TEX® STANDARD 100 certified and GOTS-certified organic Turkish cotton, the sheet set highlights a natural lifestyle with breathable organic materials.
- Bedsure 2-in-1 Comforter Set: The Bedsure 2-in-1 Comforter combines a soft blanket and cozy comforter in one detachable design, giving you flexible comfort and a beautifully layered look. Use them separately or snap them together to suit different seasons and sleep preferences. Detachable layers also make washing, drying, and storage easier for everyday living.
Breescape Expands Its Cooling Expertise to All-Season Sleep
Breescape introduced new all-season sleep solutions, that build on its temperature-regulation expertise while extending cooling beyond the summer months. The new lineup addresses changing temperature and comfort needs across seasons and sleep preferences.
Featured products included:
- Breescape Adjustable All Season Comforter: The comforter is designed for year-round comfort, the two-piece system includes a lightweight cooling comforter for warmer nights and a mid-weight layer for cooler months, and can adapt to changing seasonal needs to give sleepers more flexibility throughout the year.
- Breescape Cooling Sheets: The sheet is designed for hot sleepers with instant cooling performance powered by BlendTek™, a carefully engineered material blend designed to balance cooling, breathability, and moisture management. A secure fit helps keep the sheet in place, while larger sizes offer up to 13.8% more coverage. The sheets also carry OEKO-TEX® STANDARD 100 certification.
Lesure Brings Human-Level Comfort and Quality to Pet Sleep
Lesure RealOrtho Dog Bed: Inspired by human orthopedic mattress standards, quality and structure, Realortho™ was developed to provide the ideal balance of comfort and support—helping dogs achieve deeper sleep while reducing pressure on their joints (especially for large and aging dogs).
Across Bedsure, Breescape and Lesure, the launches reflected Shinebed’s focus on developing distinct products around the ways consumers and their pets experience comfort every day.
“Physical retail gives us a different way to understand what consumers respond to,” said Brandon Yanowitz, President of Omnichannel. “When people can see, touch and experience products in person, we gain a more immediate understanding of what matters to them. That insight helps us bring stronger consumer understanding back into how we build and grow our brands.”
About Bedsure
Bedsure is a cozy everyday lifestyle brand creating bedding and soft home essentials for real life. Rooted in nearly five decades of textile expertise, Bedsure brings together thoughtfully selected materials, practical design, and consistent quality across core bedding, sleep solutions, style collections, naturally sourced picks, and pet products. Guided by its promise, Get Cozy, Bedsure helps make everyday life at home feel softer, easier, and more your own. For more information, visit Bedsure’s official website https://bedsurehome.com/, or Bedsure Amazon Store. Stay in touch with Bedsure on social media @bedsurehome.
About Breescape
Breescape® is a sleep science-led brand engineered for hot sleepers, offering the ultimate solution for a refreshing, sweat-free sleep experience, even during the hottest months of the year. Our owned fabric technology, BlendTek™, blends multiple fibers in the golden ratio to deliver real, long-lasting coolness with an instant cool-to-the-touch sensation, enhanced breathability, and efficient moisture-wicking for sleepers experiencing hot flashes, ensuring all-night comfort. For more information, visit www.breescape.com or shop at Amazon.com/breescape.
