The brand unveils part two of a multichapter campaign to highlight TUMI’s lightest hardside collection to date
NEW YORK, May 1, 2025 /PRNewswire/ — Today, international travel and lifestyle brand TUMI debuts 19 Degree Lite with chapter two of the “Uncompromisingly Light” campaign starring Lando Norris, longstanding TUMI Global Brand Ambassador and world-renowned McLaren Formula 1 Team Driver.
In this dynamic campaign featuring the all-new collection, TUMI expands upon the feeling of lightness 19 Degree Lite inspires. The brand’s meticulous attention to detail—from lighter dual wheels to featherweight zippers—allows Lando to move with ease.
“Working and traveling with TUMI is always incredible, and this campaign made my first trip to Lake Como unforgettable,” said Lando Norris. “Exploring the beautiful landscape was effortless with 19 Degree Lite by my side—it’s an experience I won’t soon forget.”
Directed by Keane Pearce Shaw and photographed by Emma Panchot, the campaign was filmed in Lake Como and brought to life through Lando’s personal experience and perspective. As Lando explores the iconic Villa Erba and maneuvers down cobblestone streets, the film captures the effortless movement of 19 Degree Lite, echoing the freedom and agility of being behind the wheel.
“19 Degree Lite represents our continued dedication to creating products that effortlessly accompany our customers on their journeys,” said Creative Director Victor Sanz. “As a champion driver with an unmatched passion for precision and design, Lando was the perfect fit for the second chapter of our campaign. Watching him interact with our products is captivating—the way he moves with such ease and agility is a testament to the natural flow, dynamic ease and control he consistently displays both on and off the track.”
The collection includes two packing cases: the Extended Trip 4 Wheeled Packing Case and the Short Trip 4 Wheeled Packing Case, and two carry-ons: the International 4 Wheeled Carry-On and the Continental 4 Wheeled Carry-On. Available in the following core colors: Blush, Titanium Grey and Black Graphite with additional seasonal colors Amber and Cobalt, the all-new collection ranges in price from $795–$995 USD.
Featured in the campaign alongside 19 Degree Lite is TUMI’s coveted TUMI | McLaren collaboration in a fresh new colorway, Super Grey, inspired by McLaren’s bestselling hue, Supernova Silver. Other silhouettes included come from TUMI’s iconic collections Harrison, Alpha Bravo and Turin.
The lightest addition to the world of 19 Degree—19 Degree Lite—is available at TUMI stores worldwide and on TUMI.com. Stay tuned for exclusive behind-the-scenes content from the campaign on @TUMITravel social channels.
About TUMI
Since 1975, TUMI has been creating world-class business, travel, and performance luxury essentials, designed to upgrade, uncomplicate and beautify all aspects of life on the move. Blending flawless functionality with a spirit of ingenuity, we’re committed to empowering journeys as a lifelong partner to movers and makers in pursuit of their passions. For more about TUMI, visit TUMI.com and follow on Instagram, TikTok, Facebook, and YouTube.
TUMI and TUMI logo are registered trademarks of Tumi, Inc. © 2025 Tumi, Inc.
TUMI Media Contacts
Jerad Hulse – [email protected]
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SOURCE Tumi, Inc.
