此次战略合作将加速凯悦在中国中高端细分市场的布局，为宾客带来全新酒店体验，并为酒店业主创造发展机遇
上海2026年5月6日 /美通社/ — 凯悦酒店集团今日宣布，与中国知名酒店运营集团东呈集团旗下的寰悦国际控股（海南）有限公司签署中国区总特许经营战略协议，在中国内地市场独家开发并运营凯悦嘉邻（Hyatt Select）品牌酒店。此次合作将凯悦的全球品牌影响力与东呈集团完善的全国布局及卓越的运营能力相结合，标志着凯悦在该区域的品牌组合实现重要拓展。
凯悦嘉邻品牌专为快节奏出行人士不断演变的需求而打造，致力于提供兼具高品质与高效率的入住体验，在舒适、便捷与一致性之间实现平衡。酒店以现代简约的设计风格，精准满足旅行者出行中的核心需求，同时将加入凯悦天地（World of Hyatt）忠诚顾客计划——该计划在全球已拥有超过六千六百万会员，持续提升会员活跃度并促进重复入住。
作为凯悦”精选品质”（Essentials）产品组合的重要品牌之一，凯悦嘉邻（Hyatt Select）品牌旨在为业主创造长期价值为核心，通过高效运营体系、灵活开发模式以及具备可复制性的成本优势模型，助力实现更具吸引力的投资回报并降低进入门槛。与此同时，凯悦嘉邻酒店还依托凯悦全球商业平台，帮助最大化运营表现、优化分销渠道，支持酒店业绩表现并推动持续增长。
凯悦酒店集团大中华区总裁及亚太区拓展总裁何国祥表示：”此次与东呈集团的合作，是凯悦在中国持续推进稳步增长战略的重要一步。东呈集团在规模、市场洞察及数字化运营方面具备深厚实力，使其成为将凯悦嘉邻品牌体验带给全国旅客的理想特许经营伙伴。凯悦嘉邻的引入进一步丰富了凯悦精选品质品牌系列，使我们能够更好地满足多元化的住宿需求，也再次彰显了我们对这一重点市场的长期承诺。”
东呈国际集团创始人、董事长兼首席执行官程新华表示：”此次与凯悦的合作，源于双方在价值理念与长期发展愿景上的高度契合。凯悦凭借卓越的全球品牌影响力与创新的经营理念，为合作注入强大的网络资源与成熟的运营体系；东呈则依托多年深耕中国市场所积累的洞察力、全国网络布局及高效执行能力，为凯悦嘉邻酒店在华发展提供全链条保障。双方将充分发挥各自优势，推动品牌在中国实现高质量发展。”
当前，中国中高端酒店市场正迈入新的发展阶段，宾客需求日益成熟，对具备国际品牌背书、品质稳定且兼具性价比的产品需求持续增长。此次合作将把握这一市场机遇，进一步加速凯悦品牌在华拓展。
凯悦酒店集团大中华区发展及运营执行董事总经理邢林表示：”此次合作进一步坚定了我们对中国中高端细分市场长期潜力的信心。凯悦嘉邻酒店以现代旅客需求为核心打造，提供稳定的品质、现代的设计与流畅的住宿体验。借助东呈集团强大的执行能力，我们有信心推动品牌在中国市场实现快速且稳健的发展。”
寰悦国际控股（海南）有限公司董事长兼首席执行官冀宏军表示：”寰悦作为东呈集团的控股公司全面负责凯悦嘉邻酒店在中国市场的独家开发并运营，我们对凯悦嘉邻品牌的长期发展充满信心。结合凯悦的全球品质标准与本土市场的开发及运营能力，我们将携手打造一个兼具竞争力与可持续增长潜力的品牌，为业主与宾客创造长期价值。”
“凯悦”一词在文中泛指凯悦酒店集团及一家或多家附属公司。
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关于凯悦嘉邻
凯悦嘉邻作为中高端酒店品牌，专为快节奏出行人士打造，并以现代简约的方式，精准满足旅行者出行中的核心需求。旅行者可在此享受到亲切友好的服务与舒适惬意的入住体验。酒店提供标准客房及套房，每间客房均配备专属办公区、迷你吧区域及休憩角落。此外，酒店还配备多项贴心便利设施，包括高品质早餐、24 小时自助超市、健身中心，以及兼顾用餐、办公与休闲功能的多功能大堂。该品牌现已加入凯悦天地忠诚顾客计划，宾客可通过符合条件的入住赚取和兑换积分。欲了解更多信息，请访问hyattselect.com。
关于凯悦酒店集团
凯悦酒店集团总部位于美国芝加哥，是全球著名的酒店集团。凯悦的信念是”关爱每一个人，让他们尽善尽美显真我”。截至2026年3月31日，凯悦在全球六大洲超过83个国家和地区拥有1,500余间酒店和一价全包酒店及度假村。凯悦旗下拥有以下酒店品牌组合：奢华精品品牌组合，包括柏悦酒店（Park Hyatt）、阿丽拉（Alila）、Miraval、Impression by Secrets和凯悦臻选（The Unbound Collection by Hyatt）；生活方式品牌组合，包括安达仕酒店（Andaz）、桐森酒店（Thompson Hotels）、The Standard、Deam Hotels、The StandardX、Breathless Resort & Spas、凯悦尚选（JdV by Hyatt）、Bunkhouse Hotels和me and all hotels；畅享度假品牌系列，包括Zoëtry Wellness & Spa Resorts、凯悦乐家（Hyatt Ziva）、凯悦奇乐（Hyatt Zilara）、Secrets Resorts & Spas、Dreams Resorts & Spas、Hyatt Vivid Hotels & Resorts、Alua Hotels & Resorts、Bahia Principe Hotels & Resorts和Sunscape Resorts & Spas；经典风范品牌组合，包括君悦酒店（Grand Hyatt）、凯悦酒店（Hyatt Regency）、凯悦悠选（Destination by Hyatt）、凯悦尚萃酒店（Hyatt Centric）、Hyatt Vacation Club和HYATT；精选品质品牌组合，包括凯悦嘉荟酒店（Caption by Hyatt）、凯悦奕选（Unscripted by Hyatt）、凯悦嘉轩酒店（Hyatt Place）、凯悦嘉寓酒店（Hyatt House）、凯悦嘉迎酒店（Hyatt Studios）、Hyatt Select和逸扉酒店（UrCove）。此外，凯悦的子公司还运营着凯悦天地忠诚顾客计划、ALG Vacations、Mr & Mrs Smith、Unlimited Vacation Club、目的地服务管理公司Amstar DMC和技术服务公司Trisept Solutions。如需更多信息，请访问 www.hyatt.com。
关于东呈集团
东呈集团是一家为大众出行者提供高性价比住宿体验的连锁酒店集团，发展规模位列中国连锁酒店管理集团前5（数据来源:中国饭店协会《中国酒店业发展报告》），世界酒店集团前14（数据来源:《HOTEL》杂志）。东呈旗下加盟酒店已覆盖国内30余省、直辖市和自治区，已开业与待开业加盟酒店超过3500家。
Forward-Looking Statements
Forward-Looking Statements in this press release, which are not historical facts, are forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These statements include statements about the Company’s plans, strategies, outlook, the number of properties we expect to open in the future, the expected timing and payment of dividends, the Company’s 2026 outlook, including the Company’s expected System-wide Hotels RevPAR Growth, Net Rooms Growth, Net Income, Gross Fees, Adjusted G&A Expenses, Adjusted EBITDA, Capital Expenditures, and Adjusted Free Cash Flow, expected capital returns to shareholders, financial performance, prospective or future events and involve known and unknown risks that are difficult to predict. As a result, the Company’s actual results, performance or achievements may differ materially from those expressed or implied by these forward-looking statements. In some cases, you can identify forward-looking statements by the use of words such as “may,” “could,” “expect,” “intend,” “plan,” “seek,” “anticipate,” “believe,” “estimate,” “predict,” “potential,” “continue,” “likely,” “will,” “would” and variations of these terms and similar expressions, or the negative of these terms or similar expressions. Such forward-looking statements are necessarily based upon estimates and assumptions that, while considered reasonable by the Company and the Company’s management, are inherently uncertain. Factors that may cause actual results to differ materially from current expectations include, but are not limited to: general economic uncertainty in key global markets and a worsening of global economic conditions or low levels of economic growth; the rate and pace of economic recovery following economic downturns; global supply chain constraints and interruptions, rising costs of construction-related labor and materials, and increases in costs due to inflation or other factors that may not be fully offset by increases in revenues in our business; risks affecting the luxury, resort, and all-inclusive lodging segments; levels of spending in business, leisure, and group segments, as well as consumer confidence; declines in occupancy and average daily rate; limited visibility with respect to future bookings; loss of key personnel; domestic and international political and geopolitical conditions, including political or civil unrest or changes in trade policy; the impact of global tariff policies or regulations; hostilities, or fear of hostilities, including future terrorist attacks, that affect travel; travel-related accidents; natural or man-made disasters, weather and climate-related events, such as hurricanes, earthquakes, tsunamis, tornadoes, droughts, floods, wildfires, oil spills, nuclear incidents, and global outbreaks of pandemics or contagious diseases, or fear of such outbreaks; our ability to successfully achieve specified levels of operating profits at hotels that have performance tests or guarantees in favor of our third-party owners; the impact of hotel renovations and redevelopments; risks associated with our capital allocation plans, share repurchase program, and dividend payments, including a reduction in, or elimination or suspension of, repurchase activity or dividend payments; the seasonal and cyclical nature of the real estate and hospitality businesses; changes in distribution arrangements, such as through internet travel intermediaries; changes in the tastes and preferences of our customers; relationships with colleagues and labor unions and changes in labor laws; the financial condition of, and our relationships with, third-party owners, franchisees, and hospitality venture partners; the possible inability of third-party owners, franchisees, or development partners to access the capital necessary to fund current operations or implement our plans for growth; risks associated with potential acquisitions and dispositions and our ability to successfully integrate completed acquisitions with existing operations or realize anticipated synergies; failure to successfully complete proposed transactions, including the failure to satisfy closing conditions or obtain required approvals; our ability to successfully complete dispositions of certain of our owned real estate assets within targeted timeframes and at expected values; our ability to maintain effective internal control over financial reporting and disclosure controls and procedures; declines in the value of our real estate assets; unforeseen terminations of our management and hotel services agreements or franchise agreements; changes in federal, state, local, or foreign tax law; increases in interest rates, wages, and other operating costs; foreign exchange rate fluctuations or currency restructurings; risks associated with the introduction of new brand concepts, including lack of acceptance of new brands or innovation; general volatility of the capital markets and our ability to access such markets; changes in the competitive environment in our industry, industry consolidation, and the markets where we operate; our ability to successfully grow the World of Hyatt loyalty program and manage the Unlimited Vacation Club paid membership program; cyber incidents and information technology failures; outcomes of legal or administrative proceedings; and violations of regulations or laws related to our franchising business and licensing businesses and our international operations; and other risks discussed in the Company’s filings with the SEC, including our annual reports on Form 10-K and quarterly reports on Form 10-Q, which filings are available from the SEC. All forward-looking statements attributable to the Company or persons acting on our behalf are expressly qualified in their entirety by the cautionary statements set forth above. We caution you not to place undue reliance on any forward-looking statements, which are made only as of the date of this press release. We do not undertake or assume any obligation to update publicly any of these forward-looking statements to reflect actual results, new information or future events, changes in assumptions or changes in other factors affecting forward-looking statements, except to the extent required by applicable law. If we update one or more forward-looking statements, no inference should be drawn that we will make additional updates with respect to those or other forward-looking statements.
SOURCE 凯悦酒店集团
